Privacy Policy

Introduction

This Privacy Policy explains how LatencyMon (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website. LatencyMon is a software information and download resource focused on the LatencyMon real-time latency checker for Windows.

By accessing or using this website, you agree to the practices described in this policy. If you do not agree, please stop using the site.

Information We Collect

Information You Voluntarily Provide

We only collect personal information that you choose to give us. If you use our contact form, we receive your name, email address, and message. We do not require account registration, and we do not process payments on this site.

Information Collected Automatically

When you visit our website, certain technical data is recorded automatically through server logs and our CDN provider (Cloudflare). This includes:

• Your IP address
• Browser type and version
• Operating system
• Referring URL (the page that linked you here)
• Pages you visited and how long you spent on each
• Device type (desktop, mobile, or tablet)
• Approximate geographic location at the country or region level, derived from your IP address

Cookies and Tracking Technologies

Our website uses cookies for several purposes:

• Essential cookies: Required for basic WordPress functionality and site operation.
• Analytics cookies: Google Analytics 4 (GA4) may be active on this site. GA4 tracks pageviews, session duration, traffic sources, and aggregated demographic data. It does not collect personally identifiable information. You can opt out using Google’s opt-out browser add-on.
• Advertising cookies: Google AdSense may be active and uses cookies to display ads relevant to your interests. Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this and other websites. You can opt out of personalized advertising at Google Ad Settings or visit aboutads.info to opt out of third-party cookies.
• Cloudflare cookies: Our CDN provider sets performance and security cookies (such as __cf_bm) to distinguish between humans and bots and to manage traffic.

How We Use Your Information

We use the information we collect for the following purposes:

• To operate and maintain the website
• To analyze site traffic and improve our content through analytics
• To serve relevant advertisements through AdSense
• To respond to messages submitted via our contact form
• To detect and prevent security threats through Cloudflare

We do not use your data for any purpose beyond what is listed above.

Third-Party Services

We rely on a small number of third-party services to run this website. Each has its own privacy policy that governs how they handle data:

• Google Analytics 4 – Web analytics service provided by Google LLC. Google Privacy Policy
• Google AdSense – Display advertising service provided by Google LLC. Google Ads Policy
• Cloudflare – Content delivery and security service provided by Cloudflare, Inc. Cloudflare Privacy Policy
• WordPress – Open-source content management system. This site is self-hosted, and no data is transmitted to WordPress.org.

We do not control the privacy practices of these third-party services and recommend reviewing their policies directly.

Data Sharing and Disclosure

We do not sell your personal data to anyone. We do not share your information with third parties beyond the services described above (Google Analytics, Google AdSense, Cloudflare).

We may disclose your information if required to do so by law, court order, or other legal process. Aggregated and anonymized data that cannot identify any individual may be used for internal site improvement.

Data Retention

• Server logs: Retained for up to 30 days, then automatically deleted.
• Analytics data: Retained according to Google Analytics default settings (up to 14 months).
• Contact form submissions: Kept until your inquiry is resolved, then deleted.
• Cookies: Session cookies expire when you close your browser. Persistent cookies expire according to their individual settings, typically ranging from 30 days to 2 years.

Your Rights and Choices

You have several options for controlling how your data is handled:

• Disable or clear cookies through your browser settings at any time.
• Opt out of Google Analytics tracking with the official browser add-on.
• Opt out of personalized advertising through Google Ad Settings.
• Request deletion of any personal data we hold by reaching out through our Contact page.

If you are located in the European Union or European Economic Area, you have additional rights under the GDPR, including the right to access, correct, delete, or port your data, and the right to object to or restrict certain processing.

If you are a California resident, you have rights under the CCPA, including the right to know what data we collect, request deletion, opt out of data sales (we do not sell data), and be free from discrimination for exercising your rights.

Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such data, we will delete it promptly. If you believe a child has provided us with personal data, please contact us through our Contact page.

Security

We take reasonable steps to protect the information collected through this website. All connections are encrypted using HTTPS/SSL. Cloudflare provides additional protection against DDoS attacks and other threats through its Web Application Firewall.

That said, no method of data transmission over the internet is completely secure. While we work to protect your information, we cannot guarantee absolute security.

International Data Transfers

Our servers and the third-party services we use may process data in countries other than your own. By using this website, you consent to the transfer of your information to these locations. Where applicable, we rely on standard contractual clauses and other recognized safeguards for cross-border data transfers.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised effective date. Your continued use of the website after changes are posted means you accept the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please reach out to us through our Contact page.